Learn How to Increase Productivity & Retail $ales

Caroline is a third-generation aesthetician with extensive business and marketing experience? With 38 plus years of industry “hands-on” as a collage principal; owner/manage of numerous successful beauty salons; day spa owner; lecturer at numerous national and international conventions; and a past National President of the Association of Professional Aestheticians of Australia.

Caroline is a highly respected public speaker, well known for her practical, down to earth style and her phenomenal knowledge of the industry. Her career has been dedicated to promoting the professional approach to “exceptional client care” and the full 24/7 servicing of total client needs. She has been described as the “retail guru of the beauty industry”. It is her firm belief that every client should be using salon only recommended home-care.

She is an inspiring presenter with an exceptional ability to impart her vast knowledge in a professional and concise manner. She is a dedicated believer of on-going staff education and supporting salon owners to develop “in-salon training programs that deliver outstanding results”. Caroline will inspire and motivate all aestheticians and therapists to exceed both performance and retail targets.

Caroline has been the "retail guru" because of her unique proven methods of training beauty professionals how to "lead potential customers down the path towards purchase". She has borrowed the hottest retail trends from the major department stores and moulded them to suit the salon spa environment. She will help you create your own profitable skin care retail centre.

Caroline is a regular contributor to both national & international trade magazines and journals with well over 200 published articles to date. She is a wonderful communicator and her incredible engery and passion to see others succeed is infectious.


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Pam Furey
Tranquil Art of Beauty – Ashburton VIC

Attending Caroline's seminar was the bullet of enthusiasm that I needed to focus and forge ahead with my business. I have been to seminars in the past, only to come away feeling overwhelmed by the tasks to be done, not knowing where to begin, no support and eventually no result. I would highly recommend Caroline’s informative seminar to anyone.

New seminar schedule coming soon...

Please call office 07 5528 9440

for further details.

Read what past attendees have said about Caroline’s workshops & seminars

Abby Wilkins
Bella Medispa – Mudgee NSW

I found Caroline’s seminar fantastic it contained information that directly related to the issues I needed support with. As a medispa owner it is very valuable to have the opportunity to listen to a motivated and inspired presenter who has so much industry experience and is happy to share her knowledge.

Raquel Roncallo
Raquel's Skin Care Centre – Reservoir VIC

I attended Caroline’s seminar "Profit Rich Your Salon Spa" in September and was so impressed I decide to join her business coaching program. I felt it was important to invest in a business coach to guide me to bigger and better things in my business. Caroline, you have guided me and motivated me with all your expertise knowledge and cannot wait to put everything in place. It is a pleasure to work with you! My suggestion to every salon or spa owner is to stop guessing and take action now!

Michelle Grove
Indulgences – The Junction NSW

Thank you Caroline the seminar was very informative and it was great to hear ideas from another perspective. I am very passionate about this wonderful industry and always keen to learn from someone who has "real hands-on experience".

I am looking forward to another great year ahead of profit building my business and appreciate you sharing your knowledge.

Nicole Larsen
Beautyneccessities – Eltham North VIC

I had the pleasure of attending Caroline Nelson’s seminar "Exceptional Client Care" at a recent beauty expo. I found it very informative and entertaining at the same time. The information was very clear and easy to understand. Lots of useful tips could definitely be applied to my business. I just wish the seminar could have been longer, Caroline you have so much to share. Will I attend future seminars - you bet!!