Nelson Beauty Business Management
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Beauty Industry Specific Business Coaching Nelson Beauty Business Management specializes in supporting time-poor and management stressed salon and spa owners to build their businesses by easy to follow and salon-tested methods. Caroline Nelson is a third-generation beauty therapist with 35 plus years of industry “hands-on” business and marketing experience. In fact her family has been involved in beauty & hairdressing since 1932 owning many successful salons spas and even a beauty collage. In fact it would be hard to find another beauty business coach with more experience. She is a highly respected international public speaker, well known for her practical, down to earth style and her phenomenal knowledge of the industry. Her career has been dedicated to promoting the professional approach to “exceptional client care” and the full 24/7 servicing of total client needs. She has been described as the “retail guru of the beauty industry”. Nelson Beauty Business Management specializes in supporting time-poor and management stressed salon and spa owners to build their businesses by easy to follow and salon-tested methods. These methods have been specifically designed through real industry application. They will help every salon or spa owner to increase profits improve staff productivity customer service retail sales and client retention. The benefits to your business will be: · Profits will improve along with your new business skills · Better staff management will improve productivity · Exceptional Service will encourage Customer Loyalty · Referrals and word-of-mouth will increase to build the business · The Staff Training Program will increase Treatment & Retail Sales · Less staff management stress will allow more time to “work on the your beauty business” · And the bottom line profit will have your accountant thrilled Beauty Industry Specific Business Coaching helps get your business running at peak performance and keeps your business skills sharp. Some of the areas as your coach I work with you are: · Business Strategy & Planning · Marketing Tactics, Tools & Skills · Day-to-Day Management · Create Systems, Policies and Procedures Manual · Formulate the Dream Team Recruitment Policy · Quality Team Management · Selling, Service and Retail Policies · Client Loyalty Development Coaching encourages you to stretch yourself, make the desired changes that may be necessary if you are to achieve goals. Some additional benefits will be that you are: · Open to new concepts and ideas · Keep focused on the big picture · Clear about what you want from the business · Solve problems & eliminate obstacles · Set and achieve and exceed goals · Take the hard work out of operating a beauty business · More free time and less stress · Create the lifestyle of your dreams Building an all Year Round High Profit Salon or Day Spa Business Growing a high profit salon or spa business can seem like a daunting task. Just where to start and how to go about it can seem just too difficult for many time-poor beauty business owners. But with planning and by breaking down each step into bite size pieces you will be amazed how quick and easily you can turn a struggling business into a thriving high profit one. Some of the Key Areas the Nelson Beauty Business Management will assists your business growth and profit building is to train both you and your team in the ways to:
Increase Customers by Effective Marketing the NBBM way How well your advertisements and promotions draw customers will ultimately determine how effective your marketing strategy is. The trouble is most salon or spa owners have so little time to create an effective marketing plan that they often resort to knee-jerk reaction advertising. In effect it is just money down the drain. Sadly much of the marketing I see by the majority of salon owners is either a total waste or delivers a marginal benefit. The main reason is that many business owners are unskilled in this area. When you join the Nelson Beauty Business Management industry specific program we not only help you create an effective low-cost marketing plan but we even design the marketing material for your promotional campaigns – customizing it with your own business logo. It’s just so easy.
NBBM will guide you in the positive ways to spread your brand message. You will learn how to:
- Create a marketing budget and use the allowable budget wisely - How not to scatter advertise - Give your customers what the competition can’t and hammer away at those points in every advertisement & promotion - Learn how to recruit employees who are on board with your brand and that understand their important part in building the brand - How to inspire your team members so they become the resident PR spokespersons - How to keep faith with your brands promise - So customers must always receive more and better than they expected - This will build credibility and ensure on-going referrals by satisfied and happy customers
Take the hard work out of managing a successful and profitable beauty business. To find out more:
Phone: + 61 7 55 742 542 or 0410 600 440
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 Caroline's success as a business coach is attributed to her immense knowledge and first-hand understanding of all facets of the salon & spa environment!  Tina Viney - National Sec,
Assoc of Professional Aestheticians of Australia
Shirley Garrett Manhattan Skin & Laser Clinic - Watsonia VIC
Sonia D'Errey - Lavender Blue Day Spa - Murwillumbah NSW
 Salon Spa Staff Policies Procedures & $ystems Manual
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I first contacted Caroline 
of Nelson Beauty Business Management in 2007 in despair with staffing & operational issues after relocating my business in May 2006. Caroline has become Manhattan's Lifeline , her guidance & expertise in her field is second to none. Using Caroline's Policies and Procedures manuals has resolved our staffing & operational problems, our productivity has increased to where we are now generating high figures not only in peak times but even in the traditional slow periods. Without NBBM this would not have been possible. Caroline is the least expensive, but most valuable investment I have made for my business. Thank you Caroline 
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